What does Instinct and Reason Pty Ltd do for the Australian Government?
Instinct and Reason Pty Ltd is an Australian Government contractor with 78 contracts worth $11.8M since 2013. Their largest government client is Services Australia, and their average contract value is $151K. Recent government contracting activity has declined.
Key Metrics
78Total Contracts
$11.8MTotal Value
20Agencies Served
$151KAvg Contract
14Years Active
4Expiring (12mo)
How much does Instinct and Reason Pty Ltd win in government contracts each year?
View data table
| Year | Contracts | Value |
|---|---|---|
| 2013 | 7 | $657K |
| 2014 | 11 | $554K |
| 2015 | 7 | $513K |
| 2016 | 6 | $907K |
| 2017 | 7 | $445K |
| 2018 | 5 | $236K |
| 2019 | 4 | $349K |
| 2020 | 2 | $158K |
| 2021 | 8 | $1.4M |
| 2022 | 1 | $68K |
| 2023 | 6 | $1.4M |
| 2024 | 8 | $4.1M |
| 2025 | 5 | $874K |
| 2026 | 2 | $164K |
Who are Instinct and Reason Pty Ltd's biggest government clients?
| Agency | Contracts | Value | Share |
|---|---|---|---|
| Services Australia | 19 | $7.4M | 63.7% |
| Department of Agriculture, Fisheries and Forestry | 9 | $681K | 5.8% |
| Department of Agriculture | 7 | $567K | 4.9% |
| Department of Industry, Science and Resources | 5 | $513K | 4.4% |
| Department of Infrastructure, Transport, Regional Development, Communications and the Arts | 2 | $287K | 2.5% |
| Department of Veterans' Affairs | 3 | $268K | 2.3% |
| Department of Health and Aged Care | 4 | $243K | 2.1% |
| Office of the Fair Work Ombudsman | 5 | $217K | 1.9% |
| Safe Work Australia | 4 | $187K | 1.6% |
| Department of Regional NSW | 1 | $165K | 1.4% |
What categories does Instinct and Reason Pty Ltd supply to government?
| Category | Contracts | Value | Share |
|---|---|---|---|
| 9313-community-and-social-services | 14 | $5.9M | 49.9% |
| 8014-accounting-and-auditing-and-financial-services | 41 | $3.8M | 32.4% |
| 8010-management-advisory-services | 11 | $1.2M | 10.6% |
| 8016-management-support-services | 5 | $254K | 2.2% |
| 8011-human-resources-services | 2 | $252K | 2.1% |
| 7710-environmental-management | 2 | $125K | 1.1% |
| 7711-environmental-protection | 1 | $92K | 0.8% |
| 8111-computer-programming-and-it-services | 1 | $63K | 0.5% |
| 8312-information-services | 1 | $54K | 0.5% |
How does Instinct and Reason Pty Ltd win government contracts?
| Method | Contracts | Value | Share |
|---|---|---|---|
| open | 59 | $10.7M | 75.6% |
| limited | 17 | $890K | 21.8% |
| selective | 2 | $102K | 2.6% |
Which Instinct and Reason Pty Ltd government contracts are expiring soon?
Instinct and Reason Pty Ltd has 4 contracts worth $4.3M expiring in the next 12 months. These represent potential recompete opportunities for competing suppliers.
| Contract | Agency | Value | Expires |
|---|---|---|---|
| Research Services | Services Australia | $3.6M | |
| Market Research | Services Australia | $400K | |
| Market Research | Department of Climate Change, Energy, the Environment and Water | $136K | |
| Genomic Knowledge and Attitude Survey of a Cross Section of the Australian Publi | Department of Health, Disability and Ageing | $100K | |
| Research for the Junior Biosecurity Officer Program | Department of Agriculture, Fisheries and Forestry | $65K |
What are Instinct and Reason Pty Ltd's largest government contracts?
| Contract | Agency | Value | Awarded |
|---|---|---|---|
| Research Services | Services Australia | $3.6M | |
| Market and Social Research | Services Australia | $930K | |
| Market Research | Services Australia | $689K | |
| Market Research | Services Australia | $400K | |
| Market Research | Services Australia | $329K |
What are Instinct and Reason Pty Ltd's most recent government contracts?
| Contract | Agency | Value | Date |
|---|---|---|---|
| Research for the Junior Biosecurity Officer Program | Department of Agriculture, Fisheries and Forestry | $65K | |
| Genomic Knowledge and Attitude Survey of a Cross Section of the Australian Publi | Department of Health, Disability and Ageing | $100K | |
| Market Research | Department of Climate Change, Energy, the Environment and Water | $136K | |
| Market Research | Services Australia | $400K | |
| Brand awareness market research June 2025 | Royal Australian Mint | $12K | |
| Market research to inform proof case development | Royal Australian Mint | $25K | |
| Research Evaluation Services | Services Australia | $300K | |
| 2024 LLS Customer Satisfaction Survey | Department of Regional NSW | $165K | |
| Market Research | Department of Agriculture, Fisheries and Forestry | $29K | |
| IEPP - Partnership Evaluation 23/24-24/25 | Australian Electoral Commission | $80K |
Is Instinct and Reason Pty Ltd's government business growing or declining?
↓ 84.6%
Significant decline — contract value dropped 85% year-over-year.
Based on comparison of last 12 months vs prior 12 months of awarded contract value.
Who competes with Instinct and Reason Pty Ltd for government contracts?
Other suppliers winning contracts from the same agencies in similar categories.
| Supplier | Contracts | Value |
|---|---|---|
| AUSTRALIAN POSTAL CORPORATION | 24 | $892.6M |
| Price Waterhouse Australia Pty Ltd | 116 | $111.9M |
| Deloitte Touche Tohmatsu | 94 | $110.3M |
| Hays Specialist Recruitment (Australia) Pty Ltd | 167 | $82.3M |
| KPMG | 129 | $76.9M |
| Ernst & Young | 104 | $73.0M |
| Teradata Australia Pty Ltd | 4 | $72.6M |
| MCKINSEY PACIFIC RIM INC | 10 | $44.0M |
| Commonwealth Scientific and Industrial Research Organisation | 168 | $38.5M |
| Australian Refrigeration Council | 1 | $36.6M |
What size contracts does Instinct and Reason Pty Ltd typically win?
| Size Range | Contracts | Total Value |
|---|---|---|
| $10K-$50K | 26 | $768K |
| $50K-$100K | 31 | $2.2M |
| $100K-$500K | 19 | $3.6M |
| $500K-$1M | 2 | $1.6M |
| $1M-$5M | 1 | $3.6M |
What is Instinct and Reason Pty Ltd's registered business information?
- Australian Business Number (ABN)
- 17101283845
- Registered Name
- Instinct and Reason Pty Ltd
- Government Contracting Period
- 2013 – 2026
Verify entity details on the Australian Business Register.
Registered Business Details
- Entity Type
- Australian Private Company
- ASIC Company Type
- Proprietary Limited
- ABN Status
- Active
- GST
- Registered
- ACN
- 101283845
- ABN
- 17101283845 verify ↗
- State
- NSW
- Postcode
- 2010
- Incorporated
- 8 July 2002 (23 years ago)
Source: Australian Business Register (ABR) + ASIC Companies Register. View on ABN Lookup ↗
Procurement Categories
UNSPSC categories where Instinct and Reason Pty Ltd is active.
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