What does BMF Advertising Pty Ltd do for the Australian Government?
BMF Advertising Pty Ltd is an Australian Government contractor with 101 contracts worth $85.5M since 2013. Their largest government client is Department of Health and Aged Care, and their average contract value is $846K.
Key Metrics
101Total Contracts
$85.5MTotal Value
18Agencies Served
$846KAvg Contract
14Years Active
8Expiring (12mo)
How much does BMF Advertising Pty Ltd win in government contracts each year?
View data table
| Year | Contracts | Value |
|---|---|---|
| 2013 | 10 | $3.2M |
| 2014 | 6 | $1.2M |
| 2015 | 3 | $132K |
| 2016 | 12 | $5.3M |
| 2017 | 8 | $4.4M |
| 2018 | 9 | $10.7M |
| 2019 | 3 | $1.7M |
| 2020 | 10 | $6.1M |
| 2021 | 8 | $17.2M |
| 2022 | 8 | $9.4M |
| 2023 | 9 | $11.3M |
| 2024 | 6 | $8.6M |
| 2025 | 8 | $5.8M |
| 2026 | 3 | $1.5M |
Who are BMF Advertising Pty Ltd's biggest government clients?
| Agency | Contracts | Value | Share |
|---|---|---|---|
| Department of Health and Aged Care | 7 | $20.6M | 24.1% |
| Department of Social Services | 15 | $14.4M | 16.9% |
| Australian Electoral Commission | 31 | $13.0M | 15.2% |
| Department of the Treasury | 7 | $5.5M | 6.5% |
| Attorney-General's Department | 5 | $4.7M | 5.5% |
| Department of Education | 4 | $4.5M | 5.3% |
| Department of Home Affairs | 7 | $4.4M | 5.1% |
| Department of Health, Disability and Ageing | 3 | $3.7M | 4.4% |
| Department of Foreign Affairs and Trade | 3 | $3.4M | 4.0% |
| Australian Bureau of Statistics | 3 | $3.1M | 3.6% |
What categories does BMF Advertising Pty Ltd supply to government?
| Category | Contracts | Value | Share |
|---|---|---|---|
| 8210-advertising-services | 73 | $64.2M | 75.1% |
| 8214-graphic-design-services | 12 | $14.3M | 16.7% |
| 8016-management-support-services | 5 | $3.1M | 3.6% |
| 8014-accounting-and-auditing-and-financial-services | 2 | $1.9M | 2.2% |
| 9990-miscellaneous-and-unclassified | 1 | $1.4M | 1.7% |
| 8111-computer-programming-and-it-services | 3 | $324K | 0.4% |
| 8311-telecommunications-services | 1 | $201K | 0.2% |
| 8212-photographic-services | 1 | $44K | 0.1% |
| 4323-software | 1 | $37K | 0.0% |
| 8600-education-and-training-services | 1 | $23K | 0.0% |
How does BMF Advertising Pty Ltd win government contracts?
| Method | Contracts | Value | Share |
|---|---|---|---|
| limited | 66 | $69.4M | 64.7% |
| selective | 20 | $10.2M | 19.6% |
| open | 16 | $5.6M | 15.7% |
Which BMF Advertising Pty Ltd government contracts are expiring soon?
BMF Advertising Pty Ltd has 8 contracts worth $6.1M expiring in the next 12 months. These represent potential recompete opportunities for competing suppliers.
| Contract | Agency | Value | Expires |
|---|---|---|---|
| Procurement Of Creative Agency For The National Tobacco And E-cigarette Campaign | Department of Health, Disability and Ageing | $1.9M | |
| Creative Services for the Youth Vaping Education Campaign | Department of Health, Disability and Ageing | $1.5M | |
| Creative Agency Services | Department of Foreign Affairs and Trade | $1.1M | |
| Creative development and advertising services | Department of Home Affairs | $1.0M | |
| Creative Agency Services | Department of Home Affairs | $660K | |
| ROLLOVER OF TALENT AGREEMENTS FOR THE NATIONAL TOBACCO AND E-CIGARETTE CAMPAIGN | Department of Health, Disability and Ageing | $320K | |
| Creative advertising services | Department of Home Affairs | $308K | |
| Licensing and usage-campaign advertising | Attorney-General's Department | $114K | |
| Advertising Creative Services | Department of Infrastructure, Transport, Regional Development, Communications, Sport and the Arts | $65K |
What are BMF Advertising Pty Ltd's largest government contracts?
| Contract | Agency | Value | Awarded |
|---|---|---|---|
| Creative Services for COVID-19 Vaccines Campaign | Department of Health and Aged Care | $11.2M | |
| Creative design and editorial services | Department of Social Services | $3.3M | |
| Creative design and editorial services | Department of Social Services | $3.0M | |
| Creative Development | Department of Education | $2.9M | |
| Provision of Creative Services for the COVID-19 Advertising Campaign | Department of Health and Aged Care | $2.8M |
What are BMF Advertising Pty Ltd's most recent government contracts?
| Contract | Agency | Value | Date |
|---|---|---|---|
| Licensing and usage-campaign advertising | Attorney-General's Department | $114K | |
| Creative development and advertising services | Department of Home Affairs | $1.0M | |
| Creative advertising services | Department of Home Affairs | $308K | |
| Advertising Creative Services | Department of Infrastructure, Transport, Regional Development, Communications, Sport and the Arts | $65K | |
| Procurement Of Creative Agency For The National Tobacco And E-cigarette Campaign | Department of Health, Disability and Ageing | $1.9M | |
| Creative Agency Services | Department of Foreign Affairs and Trade | $1.1M | |
| Creative Services for the Youth Vaping Education Campaign | Department of Health, Disability and Ageing | $1.5M | |
| ROLLOVER OF TALENT AGREEMENTS FOR THE NATIONAL TOBACCO AND E-CIGARETTE CAMPAIGN | Department of Health, Disability and Ageing | $320K | |
| Creative design and editorial services | Department of Social Services | $185K | |
| FE25 creative updates to the stop and consider campaign | Australian Electoral Commission | $80K |
Is BMF Advertising Pty Ltd's government business growing or declining?
↓ 5.4%
Stable — contract value remained consistent year-over-year.
Based on comparison of last 12 months vs prior 12 months of awarded contract value.
Who competes with BMF Advertising Pty Ltd for government contracts?
Other suppliers winning contracts from the same agencies in similar categories.
| Supplier | Contracts | Value |
|---|---|---|
| Universal McCann a division of Mediabrands Australia Pty Ltd | 262 | $624.9M |
| Australian Healthcare Associates Pty Ltd | 4 | $148.7M |
| Jones Lang LaSalle (ACT) Pty Ltd | 25 | $115.5M |
| Dentsu Mitchell Media Australia Pty Ltd | 85 | $102.6M |
| Evolve FM Pty Ltd | 20 | $98.1M |
| Ventia Property Pty Ltd | 39 | $51.5M |
| Five D Holdings Pty Ltd | 8 | $39.5M |
| Department of Human Services | 20 | $30.1M |
| Abt Associates Pty Ltd | 7 | $21.3M |
| Australian Institute of Family Studies | 1 | $21.2M |
What size contracts does BMF Advertising Pty Ltd typically win?
| Size Range | Contracts | Total Value |
|---|---|---|
| $10K-$50K | 21 | $447K |
| $50K-$100K | 13 | $956K |
| $100K-$500K | 21 | $4.8M |
| $500K-$1M | 14 | $10.3M |
| $1M-$5M | 33 | $58.9M |
| $5M-$20M | 1 | $11.2M |
What is BMF Advertising Pty Ltd's registered business information?
- Australian Business Number (ABN)
- 43533837149
- Registered Name
- BMF Advertising Pty Ltd
- Government Contracting Period
- 2013 – 2026
Verify entity details on the Australian Business Register.
Registered Business Details
- Entity Type
- Fixed Unit Trust
- ABN Status
- Active
- GST
- Registered
- ABN
- 43533837149 verify ↗
- State
- NSW
- Postcode
- 2009
Source: Australian Business Register (ABR) + ASIC Companies Register. View on ABN Lookup ↗
Procurement Categories
UNSPSC categories where BMF Advertising Pty Ltd is active.
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