What does Tourism Australia do for the Australian Government?
Tourism Australia is an Australian Government contractor with 31 contracts worth $1.7M since 2013. Their largest government client is Destination NSW, and their average contract value is $55K. Recent government contracting activity has declined.
Key Metrics
How much does Tourism Australia win in government contracts each year?
View data table
| Year | Contracts | Value |
|---|---|---|
| 2013 | 3 | $520K |
| 2014 | 1 | $44K |
| 2018 | 3 | $201K |
| 2020 | 1 | $130K |
| 2023 | 12 | $390K |
| 2024 | 5 | $250K |
| 2025 | 6 | $179K |
Who are Tourism Australia's biggest government clients?
| Agency | Contracts | Value | Share |
|---|---|---|---|
| Destination NSW | 20 | $744K | 43.5% |
| Department of Resources Energy and Tourism | 2 | $470K | 27.4% |
| Austrade | 6 | $425K | 24.8% |
| Department of the Prime Minister and Cabinet | 1 | $33K | 1.9% |
| Australian Centre for International Agricultural Research | 1 | $29K | 1.7% |
| Great Barrier Reef Marine Park Authority | 1 | $12K | 0.7% |
What categories does Tourism Australia supply to government?
| Category | Contracts | Value | Share |
|---|---|---|---|
| 9990-miscellaneous-and-unclassified | 20 | $744K | 43.5% |
| 8210-advertising-services | 2 | $470K | 27.4% |
| 8010-management-advisory-services | 2 | $251K | 14.6% |
| 8014-accounting-and-auditing-and-financial-services | 3 | $113K | 6.6% |
| 8111-computer-programming-and-it-services | 2 | $94K | 5.5% |
| 8411-insurance-services | 1 | $29K | 1.7% |
| 7710-environmental-management | 1 | $12K | 0.7% |
How does Tourism Australia win government contracts?
| Method | Contracts | Value | Share |
|---|---|---|---|
| limited | 11 | $969K | 100.0% |
Which Tourism Australia government contracts are expiring soon?
Tourism Australia has 1 contracts worth $378K expiring in the next 12 months. These represent potential recompete opportunities for competing suppliers.
| Contract | Agency | Value | Expires |
|---|---|---|---|
| Tourism Australia | Destination NSW | $378K |
What are Tourism Australia's largest government contracts?
| Contract | Agency | Value | Awarded |
|---|---|---|---|
| Tourism Australia | Destination NSW | $378K | |
| Marketing and Media Partnership | Department of Resources Energy and Tourism | $250K | |
| Welcome to Sydney Project | Department of Resources Energy and Tourism | $220K | |
| Tourism Australia | Destination NSW | $188K | |
| Tourism Australia | Destination NSW | $179K |
What are Tourism Australia's most recent government contracts?
| Contract | Agency | Value | Date |
|---|---|---|---|
| Tourism Australia | Destination NSW | $0 | |
| Tourism Australia | Destination NSW | $179K | |
| Tourism Australia | Destination NSW | $0 | |
| Tourism Australia | Destination NSW | $0 | |
| Tourism Australia | Destination NSW | $0 | |
| Tourism Australia | Destination NSW | $0 | |
| Tourism Australia | Destination NSW | $0 | |
| Tourism Australia | Destination NSW | $0 | |
| Tourism Australia | Destination NSW | $188K | |
| Event Management | Department of the Prime Minister and Cabinet | $33K |
Is Tourism Australia's government business growing or declining?
Significant decline — contract value dropped 100% year-over-year.
Based on comparison of last 12 months vs prior 12 months of awarded contract value.
Who competes with Tourism Australia for government contracts?
Other suppliers winning contracts from the same agencies in similar categories.
| Supplier | Contracts | Value |
|---|---|---|
| Dentsu Mitchell | 12 | $12.0M |
| PRICE WATERHOUSE COOPERS | 19 | $4.8M |
| Universal McCann | 32 | $4.7M |
| Australian Concert and Entertainment Security Pty Ltd | 1 | $4.5M |
| McKinsey Pacific Rim Inc | 3 | $4.5M |
| Who Dares Pty Ltd | 1 | $4.1M |
| DEPARTMENT OF INDUSTRY INNOVATION A | 4 | $3.5M |
| Signet Group International Pty Ltd | 2 | $3.4M |
| Ogilvy Australia Pty Ltd | 1 | $3.3M |
| DELOITTE TOUCHE TOHMATSU | 19 | $3.1M |
What size contracts does Tourism Australia typically win?
| Size Range | Contracts | Total Value |
|---|---|---|
| Under $10K | 17 | $0 |
| $10K-$50K | 5 | $148K |
| $50K-$100K | 2 | $100K |
| $100K-$500K | 7 | $1.5M |
What is Tourism Australia's registered business information?
- Australian Business Number (ABN)
- 99657548712
- Registered Name
- Tourism Australia
- Government Contracting Period
- 2013 – 2025
Verify entity details on the Australian Business Register.
Registered Business Details
- Entity Type
- Commonwealth Government Statutory Authority
- ABN Status
- Active
- GST
- Registered
- ABN
- 99657548712 verify ↗
- State
- NSW
- Postcode
- 2000
Source: Australian Business Register (ABR) + ASIC Companies Register. View on ABN Lookup ↗
Procurement Categories
UNSPSC categories where Tourism Australia is active.
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