What does Ogilvy Australia Pty Limited do for the Australian Government?
Ogilvy Australia Pty Limited is an Australian Government contractor with 98 contracts worth $45.6M since 2011. Their largest government client is Department of Health and Aged Care, and their average contract value is $466K.
Key Metrics
98Total Contracts
$45.6MTotal Value
20Agencies Served
$466KAvg Contract
16Years Active
7Expiring (12mo)
How much does Ogilvy Australia Pty Limited win in government contracts each year?
View data table
| Year | Contracts | Value |
|---|---|---|
| 2011 | 1 | $335K |
| 2013 | 10 | $1.7M |
| 2014 | 5 | $414K |
| 2015 | 10 | $1.5M |
| 2016 | 4 | $1.9M |
| 2017 | 6 | $1.2M |
| 2018 | 7 | $4.2M |
| 2019 | 2 | $70K |
| 2020 | 7 | $1.6M |
| 2021 | 5 | $3.4M |
| 2022 | 10 | $9.7M |
| 2023 | 12 | $10.0M |
| 2024 | 7 | $3.4M |
| 2025 | 8 | $4.5M |
| 2026 | 5 | $1.9M |
Who are Ogilvy Australia Pty Limited's biggest government clients?
| Agency | Contracts | Value | Share |
|---|---|---|---|
| Department of Health and Aged Care | 36 | $16.6M | 36.3% |
| Department of Health, Disability and Ageing | 10 | $5.9M | 12.8% |
| Australian Digital Health Agency | 3 | $3.9M | 8.5% |
| Destination NSW | 1 | $3.3M | 7.2% |
| Department of the Treasury | 3 | $3.1M | 6.8% |
| Department of Social Services | 10 | $2.6M | 5.7% |
| Department of Home Affairs | 2 | $2.2M | 4.7% |
| Australian Bureau of Statistics | 2 | $2.0M | 4.5% |
| Customer Delivery & Transformation Division | 1 | $1.8M | 3.9% |
| Department of Industry, Science and Resources | 4 | $1.4M | 3.0% |
What categories does Ogilvy Australia Pty Limited supply to government?
| Category | Contracts | Value | Share |
|---|---|---|---|
| 8210-advertising-services | 45 | $27.8M | 60.9% |
| 8214-graphic-design-services | 9 | $5.2M | 11.5% |
| 8010-management-advisory-services | 13 | $5.0M | 11.0% |
| 9990-miscellaneous-and-unclassified | 2 | $3.7M | 8.1% |
| 8014-accounting-and-auditing-and-financial-services | 10 | $2.0M | 4.4% |
| 8111-computer-programming-and-it-services | 7 | $754K | 1.7% |
| 8211-writing-and-translation-services | 5 | $586K | 1.3% |
| 5510-printed-media | 3 | $395K | 0.9% |
| 8017-health-and-safety-management | 1 | $65K | 0.1% |
| 9313-community-and-social-services | 1 | $28K | 0.1% |
How does Ogilvy Australia Pty Limited win government contracts?
| Method | Contracts | Value | Share |
|---|---|---|---|
| limited | 46 | $25.5M | 47.9% |
| open | 26 | $9.5M | 27.1% |
| selective | 24 | $5.4M | 25.0% |
Which Ogilvy Australia Pty Limited government contracts are expiring soon?
Ogilvy Australia Pty Limited has 7 contracts worth $3.4M expiring in the next 12 months. These represent potential recompete opportunities for competing suppliers.
| Contract | Agency | Value | Expires |
|---|---|---|---|
| Creative Services for the Bulk Billing All Australians Campaign | Department of Health, Disability and Ageing | $1.1M | |
| Creative Services | Department of Health, Disability and Ageing | $935K | |
| Creative services for the Sexual Transmissible Infection campaign | Department of Health, Disability and Ageing | $385K | |
| Specialist Creative Agency | Department of Health, Disability and Ageing | $283K | |
| Provision of Specialist Creative Communication Services | Department of Health, Disability and Ageing | $279K | |
| Specialist Creative Services Campaign 2025-26 | Department of Health, Disability and Ageing | $274K | |
| Creative services for campaign | Department of Health, Disability and Ageing | $232K | |
| Procurement for Creative Services | Department of Health, Disability and Ageing | $215K |
What are Ogilvy Australia Pty Limited's largest government contracts?
| Contract | Agency | Value | Awarded |
|---|---|---|---|
| Ogilvy Australia Pty Ltd | Destination NSW | $3.3M | |
| Creative Services | Department of the Treasury | $2.3M | |
| Strategic Brand Marketing and Communication | Department of Home Affairs | $2.1M | |
| COVID-19 advertising campaign creative services | Customer Delivery & Transformation Division | $1.8M | |
| Provision of Creative Services to Support the COVID-19 and Vaccine Campaign | Department of Health and Aged Care | $1.6M |
What are Ogilvy Australia Pty Limited's most recent government contracts?
| Contract | Agency | Value | Date |
|---|---|---|---|
| Creative services for campaign | Department of Health, Disability and Ageing | $232K | |
| Procurement for Creative Services | Department of Health, Disability and Ageing | $215K | |
| Provision of Specialist Creative Communication Services | Department of Health, Disability and Ageing | $279K | |
| Creative Services | Department of Health, Disability and Ageing | $935K | |
| Specialist Creative Services Campaign 2025-26 | Department of Health, Disability and Ageing | $274K | |
| Specialist Creative Agency | Department of Health, Disability and Ageing | $283K | |
| Creative Services for Health Promotion Campaign | Department of Health, Disability and Ageing | $1.5M | |
| Creative services for the Sexual Transmissible Infection campaign | Department of Health, Disability and Ageing | $385K | |
| Creative Services for the Bulk Billing All Australians Campaign | Department of Health, Disability and Ageing | $1.1M | |
| Video Production and Communication Materials | Department of Health, Disability and Ageing | $74K |
Is Ogilvy Australia Pty Limited's government business growing or declining?
↑ 10.5%
Growing — contract value increased 11% year-over-year.
Based on comparison of last 12 months vs prior 12 months of awarded contract value.
Who competes with Ogilvy Australia Pty Limited for government contracts?
Other suppliers winning contracts from the same agencies in similar categories.
| Supplier | Contracts | Value |
|---|---|---|
| Datacom Systems (AU) Pty Ltd | 87 | $951.3M |
| Universal McCann | 187 | $414.9M |
| ACCENTURE AUSTRALIA HOLDINGS PTY LT | 31 | $412.6M |
| NATIONAL HEALTH CALL CENTRE NETWORK | 5 | $409.9M |
| Australian Healthcare Associates Pty Ltd | 55 | $226.0M |
| ERNST & YOUNG | 183 | $151.5M |
| APIS Group Pty Limited | 54 | $87.5M |
| KPMG Australia | 230 | $83.8M |
| PriceWaterhouseCoopers | 76 | $82.3M |
| Nous Group Pty. Ltd. | 135 | $73.1M |
What size contracts does Ogilvy Australia Pty Limited typically win?
| Size Range | Contracts | Total Value |
|---|---|---|
| $10K-$50K | 25 | $719K |
| $50K-$100K | 11 | $829K |
| $100K-$500K | 29 | $6.9M |
| $500K-$1M | 18 | $12.8M |
| $1M-$5M | 16 | $24.6M |
What is Ogilvy Australia Pty Limited's registered business information?
- Australian Business Number (ABN)
- 50005373508
- Registered Name
- Ogilvy Australia Pty Limited
- Government Contracting Period
- 2011 – 2026
Verify entity details on the Australian Business Register.
Registered Business Details
- Entity Type
- Australian Private Company
- ASIC Company Type
- Proprietary Limited
- ABN Status
- Active
- GST
- Registered
- ACN
- 005373508
- ABN
- 50005373508 verify ↗
- State
- NSW
- Postcode
- 2000
- Incorporated
- 24 August 1977 (48 years ago)
- Also trades as
- Cannings Strategic Communications, ETCOM, Ogilvy Health, Ogilvy PR, Social@Ogilvy +3 more
Source: Australian Business Register (ABR) + ASIC Companies Register. View on ABN Lookup ↗
Procurement Categories
UNSPSC categories where Ogilvy Australia Pty Limited is active.
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